Branding & Identity
CREATIVE BRIEFING // 
QUESTIONNAIRE 
Let's Start
 
Personal information

 
Your name *

 
Please type in your contact number *

 
Business information

 
Whats the business / company name that you are planning to acquire the service for?

 
Company website address

 
Where is your business located? *

 
Whats your position ? *

 
Company contact #

 
BRAND LOGO

 
Please write out the logo name exactly as you’d like for it to appear in the design

 
What does your company name mean? Where did the name come from?

 
Do you have a short tag line you will sometimes use, when appropriate, with your logo?

 
Suggest a material that matches your envisioned image of this brand.


 
VISION & GOALS 

 
What are the core values of your company, what is important, what are your principles, what will govern your existence as an organisation?

 
What is the core purpose of the organisation: why does it exist, why is it meaningful?

 
DELIVERABLES 

 
DELIVERABLES 


 
BRAND STRATEGY & POSITIONING 

 
What do you want to be famous for? What is your promise: when people think of you, what words or thoughts will come to mind? (please stay away from marketing hyperbole when answering this question – simple and truthful will do very well).

 
Do you know who your ideal customers are? What else do they buy? What are their likes, dislikes, values? You can also define the customers you DON’T want.

 
Who are your competitors? How do you compare to them? Is there a market leader? What position do you want to occupy within your category/industry/ market?

 
What is the buying process? What steps do your customers go through when making a purchase decision?

 
Why should they buy from you?

 
What are your primary and secondary brand touch points? Brand touch points are every possible interaction or experience people will have with your brand (examples include: pre-purchase enquiry calls; website; advertisements; your shop; post-purchase surveys or mail-outs, etc)

 
Please give us an overview of your products/services.

 
BRAND ATTRIBUTES 

Please rate your brand on the sliders below (1 Low - 5 High)
 
Is your product/service a Necessity or a Luxury ?

 
is it Expensive or Economical ?

 
Light  / Serious ?

 
How formal is it ?

 
Is it exotic

 
Discreet or Aggressive ?

 
Hi Tech / Industrial or Homemade ?

 
Modern or Classic

 
Quiet or Loud?

 
Simple or Complex ?

 
Black & White or Colourful

 
Feminine or Masculine ?

 
Raw or Refined ?

 
YOUR DESIGN PREFERENCES

 
Is there a certain ‘look’ or style that you like (include URLs or company names if possible)?

 
Is there any ‘look’ that you dislike (any examples or URLs would be useful)?

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